Assessing Potential Markets for Bright Trucks Ltd

Number of Words : 3753

Number of References : 22

Assignment Key : MM-18658

Contents

  • Content for this assignmentIntroduction 3
  • Content for this assignmentChoice of market 3
  • Content for this assignmentMarket environment and industry analysis 4
  • Content for this assignmentPEST analysis 4
  • Content for this assignmentEgypt 4
  • Content for this assignmentMorocco 5
  • Content for this assignmentSouth Africa 6
  • Content for this assignmentIndustry analysis 7
  • Content for this assignmentEgypt 7
  • Content for this assignmentSouth Africa 8
  • Content for this assignmentMorocco 8
  • Content for this assignmentInternational business and consumer behaviour 9
  • Content for this assignmentEgypt 9
  • Content for this assignmentSouth Africa 10
  • Content for this assignmentMorocco 10
  • Content for this assignmentRisk factors for international marketing 10
  • Content for this assignmentEgypt 10
  • Content for this assignmentSouth Africa 11
  • Content for this assignmentMorocco 11
  • Content for this assignmentSWOT analysis 12
  • Content for this assignmentEgypt 12
  • Content for this assignmentSouth Africa 13
  • Content for this assignmentMorocco 14
  • Content for this assignmentRecommendation 14
  • Content for this assignmentConclusion 15
  • Content for this assignmentBibliography 17

Description

This report is based on the following task -
The Task
Emerging economies are becoming key targets for companies wanting to expand in international markets. Assume you are Senior Expert in the International Market Research Department of a trucks manufacturing company, Bright Trucks Ltd. The headquarters of Bright Trucks Ltd. is located in London, UK, and markets its trucks worldwide. Its strategy is to get a good foothold in emerging markets, and has various production and marketing operations in several Asian and European emerging markets. Considering their further expansion the management believes that their company has huge potential in the African market. However, preliminary investigation has identified that three countries, Egypt, Morocco, and South Africa, are the only countries described as ‘emerging economies’. 
As its key strategy is to exploit opportunities in emerging economies, Bright Trucks Ltd. wants to look into the emerging economies of the African continent. The following is the brief you are given by the General Manager: Bright Trucks Ltd. wants to know which of the three markets it should enter first, therefore undertake a comparative analysis. In your analysis examine the investment environment, effects of governments’ interventionist policies, the market potential, the impact of regional integration initiatives, if any, and related issues with a clear identification of opportunities and threats in each of these markets. Recommend which country should the company entre first, explain why, and indicate how it should enter this market with justification.

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