Contents

• Executive Summery 2
• 1. Preface 5
• 1.1. Limitation 6
• 1.2. Vision 7
• 1.3. Mission 7
• 1.4. Description of the Business 7
• 1.5. Location 9
• 1.6. Services provided 9
• 1.6.1. Kids’ entertainment 9
• 1.6.2. Restaurant 11
• 1.7. Out Line of the business 12
• 2. SWOT Analysis 14
• 2.1. Strengths 14
• 2.2. Weaknesses 16
• 2.3. Opportunities 17
• 2.4. Threats 18
• 3. Financial Plan 21
• 3.1. Investment Budget 21
• 3.2. Cash flow Budget 22
• 3.3. Income & Expenditure 26
• 3.4. Feasibility Calculations 27
• 4. Market Survey 29
• 4.1. Data collection process and tools 29
• 4.2. Peer review and feedback 30
• 4.3. Data analysis 31
• 4.4. Hypothesis analysis 48
• 4.5. Qualitative analysis 48
• 4.6. Summery 49
• 5. Marketing Plan 51
• 5.1. Publicity plan 52
• 5.1.1. Print media 54
• 5.1.2. Advertising 54
• 5.1.4. Online media 55
• 5.2. Promotional Budget 58
• 5.3. Promotion Time Schedule 59
• 5.4. Competition 60
• 5.5. Pricing and Sales 61
• 6. Final Conclusion 63
• Appendix 1 64
• Appendix 2 69
• Appendix 3 80
• Appendix 4 91
• Appendix 5 102
• Appendix 6 104

Description

This document contains an in detail research about the suggested business. It will give an in depth analysis on what is the purpose of the business, how it operates what could be expected from it and what are the final goals that could be achieved.
The report gives research based analysis of the business environment and the market it operates. Along with estimated statistics for the business operations including the budgeted financial plan.