Business Plan for Expansion of ZARA

Number of Words : 4427

Number of References : 14

Assignment Key : CMSMZF-18799

Contents

  • Content for this assignment1 Introduction 3
  • Content for this assignment2 Company Overview 3
  • Content for this assignment3 Business Activity 4
  • Content for this assignment4 Aims and Objectives 4
  • Content for this assignment5 Market share and growth 4
  • Content for this assignment6 Competitors 5
  • Content for this assignment7 SWOT Analysis of ZARA 6
  • Content for this assignment7.1 Strengths 6
  • Content for this assignment7.2 Weaknesses 7
  • Content for this assignment7.3 Opportunities 7
  • Content for this assignment7.4 Threats 8
  • Content for this assignment8 Market Entry and growth strategies 8
  • Content for this assignment8.1 Threats from buyers 9
  • Content for this assignment8.2 Threats from suppliers 9
  • Content for this assignment8.3 Threats from substitutes 10
  • Content for this assignment8.4 Threats from new entrants 10
  • Content for this assignment8.5 Threats from existing competitors 11
  • Content for this assignment9 Proposed customers 11
  • Content for this assignment9.1 Segmentation 12
  • Content for this assignment9.2 Targeting 12
  • Content for this assignment9.3 Positioning 13
  • Content for this assignment10 Marketing Mix Analysis 13
  • Content for this assignment10.1 Product 13
  • Content for this assignment10.2 Price 14
  • Content for this assignment10.3 Place 14
  • Content for this assignment10.4 People 14
  • Content for this assignment11 References 16

Description

The rapid change in fashion trends and demands of customers has led to the emergence of new companies and brands every day in the fashion market. Firms and brands have taken full advantage of this change by entering or expanding their business in the fashion industry. The report describes the expansion of the brand ZARA with the help of a business plan. ZARA a fashion brand has an outlet in Muscat, Oman and is planning for it’sexpansion through opening more outlets in the same city and new ones in other cities of Oman. The report details all the information regarding this expansion plan. The report includes the aims and objective of the firm along with it’s growth in the market and competitors. The marketing strategies of the organization would also be discussed.

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