Contents
Assignment on a Business Plan 1- Executive summary 4
- Introduction 5
- Vision 5
- Mission 5
- Description 5
- Location 6
- Services Offered 6
- Outline 7
- Industry analysis 7
- PESTLE 7
- SWOT 9
- Marketing Plan 11
- Target Market & Customer Analysis 11
- Competitor Analysis 12
- Segmentation, Targeting & Positioning 13
- Marketing Mix 14
- Product 15
- Place 15
- Promotion 15
- Price 15
- Sales Strategy 16
- Financial Plan 16
- Cash Flow for 1 year 16
- Cash Flow – Month to Month 17
- Balance Sheet 18
- Projections 19
- Conclusion 20
- References 22
Description
The business report has been prepared to provide a guide to open a restaurant in Oman and the financial implications of the project. A thorough market research and analysis is required before starting any type of business.
