Business plan on Yellow Stone Safari Services

Number of Words : 6019

Number of References : 25

Assignment Key : HMS-18269

Contents

  • Content for this assignmentExecutive Summary 2
  • Content for this assignmentIntroduction 6
  • Content for this assignmentVision 6
  • Content for this assignmentMission 6
  • Content for this assignmentDescription of the Business 6
  • Content for this assignmentLocation 7
  • Content for this assignmentServices to be offered 7
  • Content for this assignmentOutline of the entire business 7
  • Content for this assignmentLimitation 8
  • Content for this assignmentIndustry Analysis 8
  • Content for this assignmentSWOT analysis for the tourism industry in Sri Lanka 8
  • Content for this assignmentStrengths 8
  • Content for this assignmentWeaknesses 8
  • Content for this assignmentOpportunities 9
  • Content for this assignmentThreats 9
  • Content for this assignmentSWOT analysis for the Yellow Stone Safari Services 9
  • Content for this assignmentStrengths 9
  • Content for this assignmentWeaknesses 10
  • Content for this assignmentOpportunities 10
  • Content for this assignmentThreats 10
  • Content for this assignmentPESTEL Analysis for Tourism of Sri Lanka 10
  • Content for this assignmentPolitical Factor 11
  • Content for this assignmentEconomic Factor 11
  • Content for this assignmentSocial Factors 12
  • Content for this assignmentTechnological Factors 13
  • Content for this assignmentEnvironmental factors 13
  • Content for this assignmentLegislative factors 14
  • Content for this assignmentMarketing Plan 14
  • Content for this assignmentTarget Market & Customer Analysis 14
  • Content for this assignmentTourists 14
  • Content for this assignmentNature Lovers 15
  • Content for this assignmentWild Life Photographers: 15
  • Content for this assignmentWild Life Researchers 15
  • Content for this assignmentSegmentation- Targeting & Positioning 15
  • Content for this assignmentCompetitor Analysis 16
  • Content for this assignmentBig Games Safari Operators 16
  • Content for this assignmentAudley Tour Operators 17
  • Content for this assignmentAmpersand Travel 17
  • Content for this assignmentLocal Tour Operators 17
  • Content for this assignment4 P – Marketing Mix 18
  • Content for this assignmentProduct 18
  • Content for this assignmentPrice 18
  • Content for this assignmentPlace 19
  • Content for this assignmentPromotion 19
  • Content for this assignmentPrice Quality Matrix 21
  • Content for this assignmentManagement Structure& Staffing Plan 22
  • Content for this assignmentFinancial Plan 23
  • Content for this assignmentNumber of tourists 24
  • Content for this assignmentNumber of tourists for the 1st year 24
  • Content for this assignmentNumber of tourists for the 2nd year 24
  • Content for this assignmentNumber of tourists f or the 3rd year 25
  • Content for this assignmentPrices 25
  • Content for this assignmentPeak Season 25
  • Content for this assignmentOff Season 25
  • Content for this assignmentAverage rate chart 26
  • Content for this assignmentBudget for 1st year 26
  • Content for this assignmentSales Figures 26
  • Content for this assignmentBudget for 2nd year 27
  • Content for this assignmentCalculation of total sales with different growth rate 27
  • Content for this assignmentBudget for the third year 28
  • Content for this assignmentCalculation of total sales with different growth rate 28
  • Content for this assignmentCalculation of Payback Period 29
  • Content for this assignmentConclusion 30
  • Content for this assignmentBibliography 31

Description

Yellow Stone Safari Services is a newly launched tour operation organization, providing safari boat cruises in and around Sinharaja Reserve Forest. The world heritage site, is the home to a vast diversity of flora and fauna (Sinharaja, 2013), and is the perfect backdrop for such a boat cruise due to its varied species of animals, birds and trees. Yellow Stone Safari Services, has opened as a private limited company, the ownership of which is shared amongst its 5 owners. A detailed industry analysis is provided in the form of PESTEL analysis and SWOT, and alongside a concise SWOT of the business is also attached. The marketing plan is provided with much detail, where the detail of product, pricing, distribution and promotional strategies are mentioned. Majorly, advertising and sales promotional strategies along with web marketing are given importance. It was decided, that Yellow Stone safari Services should tie up with leading tour operators of Sinharaja Reserve Forest to promote its own unique services. On development of their own brand name, Yellow Stone Safari Services can gradually distribute through their own established company. A detailed financial planning and sales projections is provided at the end of this plan, with the payback period amounting to approximate 2.4 years.

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