An advertising and public relation campaign on Carrefour, a retail chain in Europe

Number of Words : 2585

Number of References : 16

Assignment Key : RMSC-8035

Popular By : Carrefour Target market

Contents

  • Content for this assignmentIntroduction: 3
  • Content for this assignmentAbout Carrefour 3
  • Content for this assignmentTarget market 4
  • Content for this assignmentTarget market of Carrefour Dubai 4
  • Content for this assignmentTarget audience 4
  • Content for this assignmentMedia Selection for Carrefour 5
  • Content for this assignmentCreative strategy: 8
  • Content for this assignmentMedia strategy 8
  • Content for this assignmentPrint 8
  • Content for this assignmentAudio: 9
  • Content for this assignmentVisuals: 9
  • Content for this assignmentDirect mail 9
  • Content for this assignmenta) Social media 10
  • Content for this assignmentb) Word of mouth 11
  • Content for this assignmentMedia Scheduling: 11
  • Content for this assignmentProgram monitoring: 12
  • Content for this assignmentProgram evaluation: 12
  • Content for this assignmentBibliography 14

Description

Advertisement campaign evaluation is the final step, it is about measuring the result of campaign, and the cost invested must be evaluated. Evaluation is a two way process, first a pre-campaign test must be conducted, to analyze the situation prior to the implementation of the advertisement campaign. Then the second step is post campaign test, to evaluate the post campaign effects on sales and customer awareness.
For evaluating this advertisement campaign, the marketer can see the sales figures before and after the advertisement campaigns, to check whether there is increase in sales or not. In order to check the fulfillment of second objective, to increase the customer, the campaign may be measured by knowing the number of people who are aware of the product. For this a market survey, through internet can be organized. (Crano & W. Selnow)

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