Contents
Introduction- Key economic features of eBay
- Competitive Analysis using Porter’s Five Forces Model
- Key Driving Forces
- Analysis of Key Success Factors for Competitive Advantage
- Competitive Analysis of eBay, Yahoo, Ubid and Amazon.com
- Strategic Group Maps
- Risks and Challenges to eBay
- Strategies to overcome Challenges
- References
Description
Strategic management is the buzzword in current business world. In simple words, strategic management stands for strategic analysis, strategy formulation and strategic implementation of an organization so as to achieve organizational goals attributing to different strategies (Macmillan, H. & Tampoe, M., 2000). The following section of the report highlights on the strategic analysis of eBay Inc to access the position of the incorporation and company’s strategies to succeed over its rivals. The strategic analysis helps to analyze internal and external environment of an organization in order to gain competitive advantage. eBay moulds its management towards strategic actions which is perhaps the reason behind its exuded success in online business market. eBay is an online auction and a shopping website in which consumers and producers across the world come in close contact for sale and purchase of various goods. eBay since its inception in 1995, has witnessed exponential growth and fabulous business in online shopping. eBay has delved into almost all kind of consumer items to business and industrial products. eBay is currently the head and should above the competition and the very success of the company lies in the company’s strategy, business model and performance.
