Contents

• Executive Summary 4
• The company 6
• Fast facts 6
• Vision 6
• Corporate Values 6
• Product portfolio 7
• Coca Cola system 8
• Coca Cola Amatil 8
• Financial situation 9
• Outline of the Plan 10
• The Product 10
• The Concept of Medical benefits 11
• Plant Location & Distribution 13
• Ownership 13
• Demographics 14
• HR Structure 15
• Management 16
• Marketing activities 17
• Marketing Objectives 17
• Target group 17
• Promotional activities 17
• Analysis of Competition 19
• Unique Competitive advantage 20
• SWOT analysis for health plus water 21
• Australian STEP analysis 22
• Financial analysis of the plan 24
• Budget requirements 24
• Production costs 24
• Expected Revenue 25
• Pricing & Cost per unit 26
• Income statement 28
• Risk analysis 29
• References 30
• Appendix 32

Description

The plan focuses on launching a new product ‘Health plus water’ under the banner of Coca Cola Company. The Coca Cola Company is a well-established company having the largest distribution network in beverages industry. Coca Cola being the leader in non-alcoholic beverages will be highly beneficial for the upliftment of the plan. An association with the Coca Cola Company will help in developing a brand image and assurance of quality among consumers. This plan primarily focuses on launching the health plus water in the Australian market. The basis for developing the concept of HPW is the hot weather of Australia, unhealthy eating habits of people and the high average consumption of non-alcoholic drinks.
Health plus water is something more than just water. It is nothing like just a simple still or spring water or sparkling water. This water will be flavoured water not with fruit extracts or other esters but with some natural ingredients, which according to Indian ayurveda have many medical benefits. In India, there are various products, which are used as home remedies for treatment against some common diseases or problems and are very much safe than consuming medicines. These ingredients are all natural and full of medicinal benefits. Our water will be pure spring water but with a little extract of some herbs and ingredients. This water will be totally sugar free and is good for consumption by any age group.
Focus of the Plan:
 To enhance awareness among Australian consumers
 To promote product as medically beneficial water
 To capture the market of non alcoholic beverages
 To play a responsible role in the society
 To promote health plus water as not just water but something different
The project is expected to generate high revenue because of the uniqueness of the product, effective marketing and distribution networks. Sales are expected to enhance year after year with the increase in awareness about the product and its benefits. Revenue from operations is expected to triple in a period of 4 years, which is a positive signal to start the business. Coca Cola equity shares by will do funding for the project selling off the shares for the new project and gathering investment from other private investors. Health plus being a healthy product and environment friendly, we are expecting to gather some governmental grant for starting the project.