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Globalization

Below are Essay & Assignments tackled by us on Globalization

Showing 1 to 10 of 257 results.

  • A comparative study on Structure & Framework of Australian & Japanese equity markets
  • Introduction of Australian – Japanese stock exchanges
    Australian equity market
    Reserve bank of Australia
    Australian securities & Investment commission (ASIC)
    Australian Competition & Consumer Commission (ACCC)
    Australian Stock Exchange (ASX)
    Australian government
    Australian Prudential Regulation Authority (APRA)
    Japanese Equity market
    Bank of Japan
    Securities & Exchange Surveillance Commission of Japan (SESC)
    National Consumer Affairs Centre of Japan (NCAC)
    Japanese government
    Financial supervisory agency of Japan (FSA)
    Tokyostock exchange (TSE)
    Aberdeen asset management, Australia
    Mitsubishi UFJ financial group Inc – Japan
    Aberdeen & Mitsubishi – Strategic issues
    Australian vs. Japanese equity markets
    Conclusion on Australian vs. Japanese stock exchange
    Bibliography on equity market

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  • A Report on the development of integrated marketing communication strategy by Gatorade for introducing new product in Australia’s Market
  • Executive Summary……………………………………………………………………...2
    1. Introduction……………………………………………………………………………4
    2. Company Background and Objectives………………………………………………5
    3. Target Market and Positioning………………………………………………………5
    3.1 Target Market………………………………………………………………..5
    3.2 Positioning……………………………………………………………………6
    4. SWOT …………………………………………………………………………………6
    5. Integration of marketing communications models & concepts …………………...7
    6. Integrated Communication Strategy………………………………………………...8
    6.1 Advertising and its Objectives………………………………………………8
    6.2 Creating messages……………………………………………………………8
    6.3 Sales promotion………………………………………………………………8
    6.4 Point of purchase…………………………………………………………….9
    6.5 Selecting media……………………………………………………………….9
    6.5.1 Television…………………………………………………………...9
    6.5.2 Billboards……………………………………………………….…10
    6.5.3 Newspapers……………………………………………………….10
    6.5.4 Magazines…………………………………………………………10
    6.5.5 Internet……………………………………………………………10
    6.6 Establishing Momentum…………………………………………...11
    7. Communication outcomes…………………………………………………………...11
    8. Conclusion…………………………………………....................................................12
    References …………………………………………........................................................13
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  • Analysis of Tesco’s Performance in India
  • Discount brand Tesco now in Indian Market
    'Tesco’ performance in India and Importance of International management
    Legal implications
    Localizing of the stores
    Application of IT in distribution and supply chain management
    Human resources management
    Market entry strategy of Tesco in India
    Marketing strategy
    Complexities in cross border management
    Tesco had to face certain issues related to law and taxation
    Personnel management
    Role of Human Resource Management
    Conclusion
    References

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  • Analysis of the Anglo French Concorde project to design and build a supersonic airliner
  • • Introduction
    • Project Background
    • Stakeholder analysis
    • Project issues
    • Cultural barriers
    • Language barriers
    • Difference in Corporate Cultures
    • Technological Differences
    • Recession of the 1970s
    • Other issues
    • Conclusion
    • References
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  • Analysis of the case study - Autolatina : A failed international partnership
  • This paper answers the following questions on the case study -

    • What are the economic and regional drivers that led to the joint venture Autolatina by Ford and Volkswagen?
    • What were the factors , which contributed to the demise of Autolatina?
    • What are the lessons to be learned for Ford from the failure of Autolatina? ... Less

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  • Analysis of the case study - Diverse perspectives on Globalization of market
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  • Analysis of the case study - Tata Group - India's New Global Challenger
  • This paper answers the following questions on the case study -

    • What are emerging markets? How emerging markets are changing equations in global economy?
    • How companies from emerging markets are competing with the established brands of developed economies? What are the salient advantages of emerging economies?
    • How is Tata Corporation able to succeed in the global markets? How is the company leveraging the advantages of being from an emerging economy to make a global presence? ... Less

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  • Analysis of the case study - Whirlpool's dramatic turnaround through internationalization
  • This paper answers the following questions on the case study -

    • How did Whirlpool overcome the rising competition in the domestic market in the 90s?
    • Despite being a global brand, how did Whirlpool retain the local touch?
    • How can Whirlpool offset the competition posed by brands from foreign low-cost markets? ... Less

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  • Analysis of the famous case study - "Globalisation for good or evil?"
  • This report is based on the following questions on the case study -

    1 - Summarize the issues surrounding globalisation as presented above from the 'Western' perspective and from a local perspective?

    2 - From these summaries, prepare a case for globalisation and prepare a case against globalisation, integrating both the western and local perspective. ... Less

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  • Analysis of the famous case study – ‘Femilet – A SME is seeking a foothold in the European lingerie market’
  • The paper contains the following –
    • THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
    • WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
    • MOST EFFECTIVE MARKETING TOOL
    • PROS AND CONS OF SELLING ON THE INTERNET
    • WOULD IT BE RELEVANT TO EXPAND OUTSIDE EUROPE AND IF YES, THEN WHERE?
    • REFERENCES
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