Contents

• Executive summary
• Introduction
• Child care facilities in Bonita Springs, Florida – Understanding competition
• About Kids & co
• Profile – Florida
• Market entry strategy
• Marketing strategy
• Branding strategy
• Positioning strategy
• Finance strategy
• Advertising strategy
• Challenges faced
• Conclusion
• References

Description

The paper seeks to draw a marketing plan for establishing “kids and company”, a Canada based child care services in Florida. The business of the company is providing child care for corporate employees. They have a huge client base and now wish to expand in other markets. The paper establishes the need for such services and identifies competition in the new market. Further it provides analysis of the new market, i.e., Bonita springs in Florida and bases that draws a marketing strategy comprising entry strategy, pricing strategy, marketing and advertising strategy. The paper emphasizes upon the importance of a strong brand in expansion plans of a company and measures to achieve it. Subsequently it identifies the challenges of a new market and ways to meet them.