Strategic management plan for the launching of iPad2 in India

Number of Words : 6250

Number of References : 16

Assignment Key : CTGMSMEA-7921

Popular By : Apple SWOT, Apple EXTERNAL ENVIRONMENT, Apple PEST ANALYSIS, Apple Target Market, Apple Competitors, Apple MARKETING MIX

Contents

  • Content for this assignment Executive summary
  • Content for this assignment Introduction
  • Content for this assignment A WORD ABOUT COMPANY- APPLE INC
  • Content for this assignment Strategy Identification -Mission Statement
  • Content for this assignment The Product: iPad 2
  • Content for this assignment Features that differentiate new iPad 2
  • Content for this assignment INTERNATIONAL STRATEGIC MANAGEMENT FOR APPLE INC
  • Content for this assignment Macro Economic Analysis
  • Content for this assignment SWOT
  • Content for this assignment EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
  • Content for this assignment MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
  • Content for this assignment Target Market Segment
  • Content for this assignment Competitors
  • Content for this assignment PROPOSED MARKETING MIX IN INDIAN MARKET
  • Content for this assignment Conclusion
  • Content for this assignment References

Description

The structure of this marketing plan report revolves around the basics of international marketing and how they get implemented so as to achieve desired results. The report will elaborate on Appleā€™s newly launch iPad 2 and its features. An incisive approach has also been deployed to assess Market structure viz. Target Market and top two prevailing competitors in Indian market. A comparison has been laid to clarify where Apple iPad 2 stands amidst the rising competition in the market. Once a complete comprehension has been accomplished into Indian market in context to Apple iPad2 and marketing values, a marketing plan is proposed with marketing mix strategy and ends with a conclusion.

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