Marketing plan for a Hospitality Organization

Number of Words : 1922

Number of References : 8

Assignment Key : HM-18436

Contents

  • Content for this assignmentIntroduction 3
  • Content for this assignmentBusiness Characteristics and Operations 3
  • Content for this assignmentMission 3
  • Content for this assignmentObjective 4
  • Content for this assignmentMacro Environmental Analysis 4
  • Content for this assignmentPEST Analysis 4
  • Content for this assignmentPolitical 4
  • Content for this assignmentEconomical 5
  • Content for this assignmentSocial 5
  • Content for this assignmentTechnological 5
  • Content for this assignmentMicro Environmental Analysis 6
  • Content for this assignmentSWOT Analysis 6
  • Content for this assignmentStrengths 6
  • Content for this assignmentWeaknesses 6
  • Content for this assignmentOpportunities 6
  • Content for this assignmentThreats 7
  • Content for this assignmentLocation Choice 7
  • Content for this assignmentPotential Target Market 7
  • Content for this assignmentCompetitor Analysis 8
  • Content for this assignmentConclusion 8
  • Content for this assignmentReferences 10

Description

Macro and Micro environmental analysis are very essential for every business for their sustainability and to have competitive advantage in the market. The analysis provides the information on changing market forces and evaluates if the organization’s has capabilities to face those challenges. The organizations can also use the information while venturing in to new business since it will provide an outline for them about how they can enter the market successfully and gain the market share. CRL Holidays Pte Ltd which already has a travel business is planning to expand its business by introducing golf travels in its services. Its existing business is based in Singapore and hence it has opted to start its new venture in this country due to increasing number of tourists, business travellers and transit passengers. The external and internal analysis along with competitor analysis and identification of potential target market has enabled the company to strategize its plans to establish its new business successfully in the market. Though it faces significant competition from other travel agencies it can understand the customer’s expectations and introduce new golf travel options which can attract the exiting customers and the new customers

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