Marketing plan on Kraft Foods

Number of Words : 3726

Number of References : 12

Assignment Key : FMK-18237

Popular By : Kraft Foods SWOT analysis, Kraft Foods PESTEL Analysis, Kraft Foods Situational analysis, Kraft Foods Marketing mix

Contents

  • Content for this assignmentIntroduction 2
  • Content for this assignmentSituation Analysis 2
  • Content for this assignmentPESTEL Analysis 2
  • Content for this assignmentInternal analysis 4
  • Content for this assignmentSWOT Analysis 5
  • Content for this assignmentMarketing Objectives 7
  • Content for this assignmentMarketing Plan 8
  • Content for this assignmentMarket Segmentation 8
  • Content for this assignmentPositioning & Differentiation 10
  • Content for this assignmentMarketing Mix 11
  • Content for this assignmentMarketing Budget 13
  • Content for this assignmentFinance Plan 13
  • Content for this assignmentSchedule Plan 15
  • Content for this assignmentProject Metrics 16
  • Content for this assignmentConclusion 16
  • Content for this assignmentReferences 18

Description

The paper discusses about product development extension by Kraft Food Inc. which is scheduled to launch a new natural energy drink which has several heath benefits and does not have any caffeine. The paper discusses the situational analysis to measure the various external and internal factors which can influence the marketing strategy of the new product. The paper then discusses the marketing objective and marketing plan through various frameworks such as market segmentation, positioning, differentiation and marketing mix. The paper also provides a marketing budget at the end.

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