Contents
- Executive Summary
- A background of marketing efforts of Samsung
- Situational Analysis
- Samsung’s strategic decision making process
- Creation of value
- Increased effort to benefit from internet
- Use of social media as a marketing tool
- Inculcating creativity as a core component of corporate strategy
- Classical Decision Making Process
- Feeling the need to take a decision
- Identification of alternative courses of action
- Evaluation of alternatives
- Implementation of the chosen alternative
- SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
- PESTLE
- Political
- Economic
- Technical
- Legal
- Environmental
- Recommendations
- Unique Selling Proposition (USP)
- Segmentation Targeting & Positioning (STP)
- Homogeneous Preferences
- Diffused Preferences
- Clustered Preferences
- Geographical Segmentation
- Demographic Segmentation 15
- Psychographic Segmentation 15
- Behavioral Segmentation 16
- Marketing objectives and goals (SMART) 16
- 4 P’s of Marketing 17
- Product 17
- Pricing Strategies 17
- Promotion 18
- Place 19
- Globalization 19
- Modes of entry in foreign markets 20
- Market Development 20
- Diversification 21
- Conclusion 21
- References 21
Description
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