Contents

• Executive summary
• Introduction
• Business opportunities in the Organic food market
• SWOT Analysis
• Evaluating the opportunity
• Business concept/Plan
• A word about the company
• Services offered
• Customers: Market segmentation
• Location
• Management and Personnel plan
• Business model
• Operations – Strategy and Implementation
• Financial plan
• Product launch
• List of references

Description

Organic food Industry has been quite a buzzword in the present scenario. People worldwide are actively becoming aware of their growing need for eating healthy and thus transforming towards organic bend in their diet.
Researches exhibits that sale of organic products has gone up to 49% in conventional grocery stores and has even captured 3% of total organic sales in 2000, through direct markets such as farmers markets (Greene, 2000). Wherein, in Australia, the value organic production double in six years since 2000, its now position at 250A$ million, out of which 80$A million is exported. These figures without doubt reflects the promising opportunity of delving into the organic business.
Bradford (2008) reflects that the consumers of organic products might be motivated by concern for children, recovery from illness or other health issues but environmental health is also becoming a deciding factor for many consumers who don’t agree with the use of pesticides, fertilizers or many synthetic food additives.
Organic Bliss, a cafe cum store has been set up to meet these need of increasing scope of organic foods industry worldwide and particularly in Australia. The cafe will be dedicated to organic ingredients towards the social responsibility of sustainable development and make the world better place to live in. It will be abide by all the food laws in compliance with organic food certification to all its products and services.
This business plan will explore all the business chores that Organic business is supposed to follow in line in order to venture into this cafe and store set up. It will broadly cover the areas such as plan, marketing and advertising strategy, business model and finances.