- Develop a Social Marketing Intervention Plan for Singapore Casino Gambling in a report format – 4000 words
(10% allowance) complete with citation and report is to be supported with at least 40 related Journal references
(Tables, Citation text and References use in content is not added to the word count) and web link to the site
where references is being reference to is to be provided.
Both casino information and article for references and better understanding as follow -
http://www.mti.gov.sg/MTIInsights/Pages/Integrated%20Resorts.aspx
http://app.msf.gov.sg/PressRoom/TheSingaporeProblemGamblingConference2012.aspx
http://investvine.com/singapore-challenges-las-vegas-in-casino-revenue/
http://www.rwsentosa.com/language/en-
US/Homepage/Casino/ResponsibleGambling/tab/CasinoExclusionCasinoVisitLimit
http://www.cra.gov.sg/
http://www.ncpg.org.sg/en/Pages/home.aspx
http://www.reviewjournal.com/business/singapore-casinos-produce-6-billion-gaming-revenue-2013-
market-still-trails-las-vegas-strip
http://lkyspp.nus.edu.sg/ips/wp-content/uploads/sites/2/2013/06/TD_New-Measures-to-Curb-
Gambling_221011.pdf
http://www.todayonline.com/singapore/sporeans-remain-second-biggest-gamblers-world
http://www.straitstimes.com/breaking-news/singapore/story/175680-excluded-singapores-two-casinos-
20131027
http://app.msf.gov.sg/ResearchRoom/ResearchStatistics/SurveyonGamblingParticipationAmongSpore201
1.aspx
http://app.msf.gov.sg/ResearchRoom/ResearchStatistics/SurveyonthePerceptionsandAttitudesTowardsGa.
aspx
http://www.mas.gov.sg/~/media/resource/news_room/press_releases/2014/Singapore%20NRA%20Repor
t
https://sg.news.yahoo.com/net-tax-revenues-from-casino-resorts-surge.html
http://eresources.nlb.gov.sg/infopedia/articles/SIP_1615_2009-11-30.html
http://www.cra.gov.sg/TOPTAB4/NewsReleases/Pages/25Apr2008APPOINTMENTOFCASINOREGUL
ATORYAUTHORITYCHIEFEXECUTIVE.html
http://www.sfu.ca/cmns/faculty/laba_m/425/07-fall/documents/Kotler-Zaltman.PDF
http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1098&context=psych_diss
https://www.uleth.ca/dspace/bitstream/handle/10133/3121/2012-prevention-opgrc.pdf?sequence=3
http://www.moief.org/article/responsible%20gambling%20policy.pdf
http://www.gla.ac.uk/media/media_34552_en.pdf
http://www.philadelphiafed.org/community-development/publications/discussion-papers/discussion-
paper_casino-gambling.pdf
https://www.uleth.ca/dspace/bitstream/handle/10133/1286/SEIG_FINAL_REPORT_2011.pdf?sequence=
1
http://heartland.org/sites/default/files/Walker%20Jackson%20Casino.pdf
http://www.ritsumei.ac.jp/acd/re/ssrc/result/memoirs/kiyou24/24-09.pdf
http://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1692&context=thesesdissertations
http://edissertations.nottingham.ac.uk/1722/1/08MBAlixsht1.pdf
http://lkyspp.nus.edu.sg/wp-content/uploads/2013/06/IPS-Casino-Forum-Report.pdf
http://www.ukessays.com/essays/tourism/impact-of-casino-gambling-on-crime-in-singapore-tourism-
essay.php
http://app.msf.gov.sg/MSFNews/ProblemGamblingCasesReferredtoCouncilPQ.aspx
1
Demonstrate how each Journal references is used in the assignment and Journal report used is to be complete
with web link toward the end and assignment is to be completed with plagiarism report. All source should be
cited using Harvard Reference System.
Assignment content to demonstrate the role of Social Marketing for behaviour change and to analyse the
occurrence to plan for a Social Marketing Intervention.
Project content must be of Singapore base related and overseas case study example can be used as example to
support the justification and argument if necessary.
Bibliography/ Appendix- Marketing communication, policy documents, testimonial references, and relevant case
study examples, regulations references to be listed in a separate header (one for journal references used, one for
Book/E Book, web articles, reports, research paper references and one for appendix etc.) accordingly to the
content of presentation in the assignment and all web link is to be provided.
Appendix is to be attached and clearly labelled as per the use in the content write up.
Creativity and analysis skill is to be demonstrated in the project write up and the campaign proposal is to be
Humours, Emotional and Rational. Refer to the below link for example of a story board.
http://singaporeseen.stomp.com.sg/singaporeseen/this-urban-jungle/anti-gambling-ad-re-edited-after-brazils-7-
1-humiliating-defeat-to-germany
http://www.channelnewsasia.com/news/singapore/singapore-anti-gambling/1249206.html?cid=FBSG
https://sg.sports.yahoo.com/news/singapore-anti-gambling-ad-gets-updated-following-germany-225100425.html
