Marketing Plan on SportsGirl Australia

Number of Words : 2972

Number of References : 10

Assignment Key : SMMGCS-6054

Popular By : SportsGirl Australia Business plan, SportsGirl Australia Strategic analysis

Contents

  • Content for this assignmentIntroduction 3
  • Content for this assignmentMission Statement 4
  • Content for this assignmentSituation Analysis 4
  • Content for this assignmenta. Internal environment 4
  • Content for this assignmentProducts 5
  • Content for this assignmentFinancial and non-financial situation 5
  • Content for this assignmentChannels 5
  • Content for this assignmentb. External environment 5
  • Content for this assignmentMarkets 6
  • Content for this assignmentCompetitive environment 6
  • Content for this assignmentEconomic environment 6
  • Content for this assignmentDemographic environment 6
  • Content for this assignmentSocial and cultural environment: 7
  • Content for this assignmentPolitical and legal environment 7
  • Content for this assignmentTechnological environment 7
  • Content for this assignmentc. SWOT analysis 7
  • Content for this assignmentStrength 7
  • Content for this assignmentWeakness: 7
  • Content for this assignmentOpportunities 8
  • Content for this assignmentThreats 8
  • Content for this assignmentd. Critical issues 8
  • Content for this assignmentMarketing Objectives 8
  • Content for this assignmentMarketing Strategies 9
  • Content for this assignmenta. Target markets: 9
  • Content for this assignmentb. Product strategies 10
  • Content for this assignmentc. Pricing strategies 10
  • Content for this assignmentd. Promotion strategies 10
  • Content for this assignmente. Distribution strategies 11
  • Content for this assignmentRecommendations for Change 12
  • Content for this assignmentImplementation plan 12
  • Content for this assignmentReferences 14

Description

Sportsgirl Australia has established itself as Australia’s most successful fashion brand over the past six decades. Their products are funky and fresh and target the modern day women. Sportsgirl has been to reinvent itself over a period of time and that has been the reason for its success. The challenges and competition of the fashion market has made Sportsgirl even stronger and it has emerged as a better brand. Sportsgirl has more than 100 retails stores across the nation and recently it opened its flagship store in Melbourne. Sportsgirl takes great care in making the shopping experience more pleasant by its live music shows and celebrity events at t\its stores. The flagship store is not just a shopping place and also a hangout. Sportsgirl has also used e-commerce to the best effect by making online shopping available for its customers. It also has effectively used social networking site like facebook, and twitter to promote and advertise its products. Innovation and creativeness is sports girl main strength. Its weakness is that it only concentrates on one section of the public. The financial position of the company gives them the freedom to venture into new markets. The growing competition from local and international brands is a major threat to the company. The main objectives the company are to increase their customer’s online experience and to maintain and enhance Sportsgirl’s brand leadership.
The recommendations made to the company are:
• To venture into new markets
• To involve all age groups in their marketing strategy
• To venture into other aspects of fashion and entertainment

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