Contents

• 1. Introduction
• 2. Current position at Diageo
• 3. SWOT of Diageo
• 4. Internationalization at Diageo
• 5. Modes of internationalization
• 6. Organizational structure at Diageo
• 7. Brand management at Diageo
• 8. Strategic options
• 9. International trade theory
• 10. Recommendations and conclusion
• 11. Bibliography

Description

The report outlines the various strategic areas of Diageo which is an important company in the alcohol beverages market. The company is making its strong presence through continuous expansions via various modes of internationalization. The report gives a brief mention about the company and its current position. A swot has also being done on the company.
In the latter part of the report, the various strategic options that can be adopted by the firm have been discussed. The modes that have been used by Diageo to expand it have also found mention in the report.