Contents
I. Introduction 3- Company Overview 3
- II. Stakeholders Analysis 5
- Customer Analysis 5
- Competitor Analysis 6
- Company Analysis 7
- Community Analysis 8
- III. Brand Analysis 9
- IV. Positioning Map 11
- Bibliography 12
Description
The purpose of the report is to critically analyze the business approaches and operations of the Etihad Airways. The report consists of a brief overview of the history and present functioning of Etihad Airways along with the understanding of the 3BL policies and impact of the organization. Through the report an attempt has been made to comprehend the stakeholders’ analysis which comprises of assessment for the customers, competitors, community as well as the company processes. Further the band analysis for the Etihad Airways has been conducted through evaluating the designs, voice and reputation of the company. The positioning of the brand of Etihad Airways had been depicted through positioning map.
