Contents
Introduction 4- About the company Pepsi Co 4
- Product offering 5
- Competition 6
- Situation analysis 6
- PEST Analysis 7
- Political Factors 7
- Economic Factors 7
- Social Factors 8
- Technological Factors 8
- SWOT analysis of Pepsi Co 8
- Strengths 8
- Weakness 9
- Opportunities 9
- Threats 9
- Growth strategy of Pepsi Co 10
- Objectives 10
- Mission 10
- Vision 10
- Segmentation 10
- Target market 11
- Positioning 12
- Marketing mix 12
- Marketing strategies for growth 14
- International opportunities and growth 14
- Expand their snack business globally 14
- Product innovation and development 14
- New mergers and acquisitions for growth in global beverages 14
- Customer service and performance 15
- Customer Service 15
- Performance 15
- Ansoff Matrix- Planning for Growth 16
- Market Development 16
- Product development 17
- Diversification 17
- Operation and control 17
- Production and operation 17
- Marketing research 18
- Finance 18
- Financial Forecasts 18
- Human Resource 19
- Controls 19
- Variance analysis 19
- Process Control 19
- Budget analysis 19
- Conclusion 20
- Bibliography 21
- Annexure 23
- Annexure 1 Pepsi Co Mega Brands 23
- Annexure 2: Consolidated Income Statement of Pepsi Co 24
- Annexure 3: Consolidated Balance Sheet of Pepsi Co. 25
Description
This report is based on the following Task –
You are a Marketing Director of a multinational company. In order to achieve a 100% business growth compared to previous years, the management has requested you to devise an implementable strategic marketing plan to enable the company to address the competitive market place under various constrains, needs and environment as well as its day to day operations.
