Assignment on ‘The market research process of Nova Cosmetics Ltd’

Number of Words : 3706

Number of References : 11

Assignment Key : PMN-8336

Contents

  • Content for this assignmentIntroduction 2
  • Content for this assignmentResearch Problem 2
  • Content for this assignmentLiterature Review 3
  • Content for this assignmentQualitative Research 6
  • Content for this assignmentQuantitative Research 8
  • Content for this assignmentQuestionnaire Design 10
  • Content for this assignmentFindings of Quantitative Research 11
  • Content for this assignmentEthical Considerations 12
  • Content for this assignmentConclusion/Findings 13
  • Content for this assignmentReferences 14

Description

Marketing forms an important activity in the manufacture of a particular product or in the delivery of a particular service. Due to maturity in the service industry, marketing has also gained importance. The various activities that constitute marketing are also constantly expanding. However, the input to the entire process which contains information on what a consumer wants and desires is produced through the market research process. In order to have accurate data, it is important to carry out primary research which can prove to be costly (MacDaniel & Gates, 1998). Therefore, in the below sections, the market research process of Nova Cosmetics Ltd is carried out so that it assists the company is gathering useful information that can be used to launch a new designer perfume brand.

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