Number of Words : 1-3 Pages
Number of References : 0
Assignment Key : B-18036
Popular By : External environment analysis of British Airways, Macro environment analysis of British Airways
1) Industry Rivalry2) Threat of new Entrants.3) Threats of Substitutes4) Power of suppliers5) Power of customersThis report provides external environment analysis of British Airways through the use of Porter five forces Analysis. External environment is also named as Macro environment by some industry experts.
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