Contents
- This report is based on the following requirement -
- Article Title: “Development and implementation of e-business strategies
- managed and applied by Kuwait Airways”
- By Ahmad Al-Fady
- (International Journal of Economics and Finance, Vol. 8. No. 9: 2016)
- The research question of the article:
- “Can an airline increase market share and customer loyalty by Achieving competitive advantage utilizing e-business models?”
- The Task:
- Using the research question as the basis for your analysis, critically discuss the methodology, analysis and findings of the article
- Examine the findings on page 47 of the article, and consider their applicability to Oman Air (national carrier) and Salam Air (a low-cost Omani carrier)
- Draw some conclusions from your analysis and put forward recommendations for the future for both Salam Air and Oman Air.
Description
Contents
Introduction 2
An Overview 2
AnEvaluation of the Article Using Other Articles 3
An Application of the Evaluation to the Omani Market 4
Conclusion 5
Reference 7