Contents
Executive summary- Introduction
- Organizational structure
- SWOT analysis
- Strengths
- Weakness
- Opportunity
- Threat
- Pestle analysis
- Political
- Economic
- Socio-Cultural and demographic analysis
- Technology
- Legal scenario
- Porter’s five forces
- Bargaining power of customers
- Bargaining power with suppliers
- Intensity of rivalry
- Threat of substitutes
- Threat of new entrants
- Porter’s Generic forces
- Cost leadership
- Differentiation
- Focus
- Differentiation
- Cost
- Conclusion
Description
The report explores how Sony is performing, what is its current positioning and what are prospects for Sony to gain a competitive edge in China through the lens of SWOT analysis, Pestle, Porter’s five forces and generic strategies followed by conclusion.
