Contents

• Introduction 3
• Application Analysis 3
• Marketing Mix 3
• Differentiation and Competitive Advantage 5
• Commoditization and Solution 6
• Segmentation 7
• Management of Customer Service 8
• Experiential Marketing; Customer Relations and Experience Management 8
• Use of Internet in Marketing 10
• Pricing and Cost Structure 11
• Branding Strategy 12
• Sustainability and Triple Bottom Line 13
• Conclusion 14
• References 15

Description

Marketing is of vital importance for the expansion of any business. It is the key procedure of researching, advertising or promoting and selling of products or services to the targeted group of customers within the market. Besides increasing sales, this process also increases awareness and builds up trust. Nevertheless, it is also important to manage the marketing strategies adopted by a company in order to increase competition and improve methods of distribution. This, in turn, reduces costs and enhances the profit level of the particular company. This study intends to explore the marketing concepts and analyze the application of such ideas. Nokia Corporation, a global leader company undertaken by HMD Global, has been selected in this report to apprehend a clear and comprehensible view about the implemented marketing management strategies.