Contents

• Brief outline of the organization 2
• Task 1: Understand the principles of strategic marketing management. 2
• (A.C.1.1) Using examples, discuss the role of strategic marketing in your organization. 2
• (A.C.1.2) explain the processes involved in strategic marketing. 3
• (A.C.1.3) evaluate the links between strategic marketing and corporate strategy. 4
• Task 2: Understand the tools used to develop a strategic marketing strategy. 5
• (A.C.2.1) assess the value of models used in strategic marketing planning. 5
• (A.C.2.2) discuss the links between strategic positioning and marketing tactics. 7
• (A.C.2.3) analyse the merits of relationship marketing in a given strategic marketing strategy. 7
• Task 3: Be able to use strategic marketing techniques. 7
• (A.C.3.1) Use appropriate marketing techniques to ascertain growth opportunities in a market. 7
• (A.C.3.2) plan how to use marketing strategy options in a market. 8
• (A.C.3.3) create appropriate strategic marketing objectives for a market. 8
• Task 4: Be able to respond to changes in the marketing environment. 9
• (A.C.4.1) Report on the impact of changes in the external environment on a marketing strategy. 9
• (A.C.4.2) conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy. 9
• (A.C.4.3) propose strategic marketing responses to key emerging themes in a marketing strategy. 10
• References 10

Description

The selected organization is Tesco. Tesco is one of the leading retailers in the UK industry and is one of the largest food retailers operating in UK. The Tesco store is founded by Jack Cohen in 1919 and it has been started its business by selling the grocery products in a stall in East End market of Brixton UK (Mamula, 2012). Tesco has more than 1800 stores across the globe where they serve the best quality products to the customers. Tesco has basically delivered the grocery as well the non-grocery products to the customers of UK. The retail market in UK in the recent days is not so attractive for the customers as increase in the retail organizations making it difficult for the retailers to stay within the retail industry of UK.