Contents

• Executive Summary..................................................................................................3
• Situation Analysis..................................................... ................................................5
• Market Targeting and Positioning..............................................................................6
• Marketing Strategy..................................................... ................................................9
• Financials..................................................... .............................................................10
• Control..................................................... .................................................................13
• References..................................................... ...........................................................14

Description

This Paper researches over the companies like the Samsung & the Apple which key highlights the comparison in terms of its products, situation analysis, market positioning, marketing strategy, financials along with analyzing it through the strong brand position (Janis, 2016). Both the companies Samsung & the Apple are known for their strong brand positioning role in the market. They have a high customer base and has a unique trading style. Apple Inc. is also known as an Apple Computer Inc. which has been designed and marketed by the Steve Job along with the key founders like the Steve Wozniak, Ronald Wayne. The other leading company is the Samsung which was initially a trading company, after which it was designed and marketed by the Lee Byung Chul. Currently, both the Apple and the Samsung are leading companies and they are known for their advanced technologies. Often the consumers get confused to purchase and are dependent on which type of product, brands as both of the companies produces high quality and technology-enabled gadgets.
The Apple has many types of the operating systems which include the Mac line of computers along with it; it includes the iPod music player, the iPhone Smartphone, and the valuable iPad tablet computer.  The founder removed the word computers from the Apple and added iPhones in it (Ramirez-Correa, 2015). So far Apple is known to be the second largest information technology company and maintains a highly loyal customer base.
The other competitor is the Samsung which was earlier a trading company and was later on revamped into a Samsung Company by the Lee Byung Chul. Apart from the computers, phones, the company also produces food processing, textiles, insurance, securities and various other things. In electronics, it has also expanded its control in the semiconductors, phones as a source of operational profits.