International Business Report on BreadTalk to enter into Australian Market

Number of Words : 4680

Number of References : 26

Assignment Key : GMSMBB-18505

Contents

  • Content for this assignmentExecutive Summary 2
  • Content for this assignmentChapter 1.0. Introduction 4
  • Content for this assignment1.1. Company Overview 4
  • Content for this assignmentChapter 2.0. Assessment of Bread Talk 5
  • Content for this assignment2.1. Environment Analysis 5
  • Content for this assignment2.2. Economic & Geographic Influences 6
  • Content for this assignment2.3. Political & legal influences on proposed activities 8
  • Content for this assignment2.3.1. Government and recent political developments 8
  • Content for this assignment2.3.2. Formal trade and/or investment barriers 8
  • Content for this assignment2.3.3. Governmental support for international businesses 9
  • Content for this assignment2.3.4. Intellectual property rights protection 9
  • Content for this assignment2.4. Social and cultural influences 9
  • Content for this assignmentChapter 3.0. Recommendations 10
  • Content for this assignment3.1. Reasons for Internationalizing of BreadTalk 10
  • Content for this assignment3.1.1. Opportunities and threats of internationalizing 11
  • Content for this assignment3.2. Process of internationalizing 12
  • Content for this assignment3.3. Adaptations from existing practices 13
  • Content for this assignment3.3.1. Organization Architecture 13
  • Content for this assignment3.3.2. Hiring & Promotion Practice 14
  • Content for this assignment3.3.3. Marketing Tactics 14
  • Content for this assignment3.3.4. Distribution Strategies 14
  • Content for this assignmentChapter 4.0. Conclusion 14
  • Content for this assignmentChapter 5.0. Bibliography 16

Description

BreadTalk is a leading and very popular bakery brand established in Singapore, and having presence in large number of countries of the South East Asian region and the Middle East. For the purpose of this assignment, the importance of internationalization of business has been stressed upon with suggesting BreadTalk to enter into the Australian market. The business attractiveness of Australia for new entrants are vast, due to its rich reserve base and diversity, business friendly regulatory norms, apparently low entry barriers etc. A concise account of the main factors which have an impact on the internationalization procedure, and the macro environmental factors of Australia has been presented in this assignment. A set of well structured recommendations are provided at the later section of this paper, which highlights the motives of BreadTalk to further internationalize, and identification of the effective opportunities and threats of the process. The specific market entry strategies are highlighted with a brief account on the required changes from the present mode of organizational functioning. This paper would be of assistance to students of business management who would gain a concise yet comprehensive outlook of the international expansion of a company’s operations through this paper.

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