Analysis of the internal and external environment of Mother Energy Drink in the Australian market and recommendations for future operations

Number of Words : 2761

Number of References : 17

Assignment Key : MSMDM-6219

Popular By : Mother Energy Drink Target market

Contents

  • Content for this assignmentI. Introduction
  • Content for this assignmentII. Executive Summary
  • Content for this assignmentIII. Problem identification
  • Content for this assignmentIV. Buyer’s black Box: Internal and external factors affecting purchase decision
  • Content for this assignmentV. Role of attitudes, culture learning memory
  • Content for this assignmentVI. Target market
  • Content for this assignmentVII. Study of problems confronted by ‘Mother’
  • Content for this assignmentVIII. A Glance at prevailing market scenario
  • Content for this assignmentIX. Recommendations: Areas of improvement and Action plan
  • Content for this assignmentX. Conclusion
  • Content for this assignmentXI. References

Description

This report examines the success of Mother energy drink as opposed to the other predominant ‘energy drinks’ in Australian market. It’s focal would remain the in depth study of customer responses across the highs and lows of the ‘mother energy drink’ starting right from the launch till today. The assignment would adopt a research design gain a comprehensive insight into the market of ‘mother,’ also at the same time would identify the problems and opportunities confronted and its struggle through survival, its failings and fight to re-establishment in the same markets. We would also be addressing issues impacting customer behavior via the lens of internal and external factors, in the light of which we would further analyze the hindrances to the success of ‘mother.’ We would briefly look at the prevailing energy drink market scenario in Australia, the rivals posing threats and challenges. The target market of Mother Energy drink will be studied in detail to identify the potential areas which still remain untouched.
Report would attempt to study not only the customer responses but also look at the stimuli triggering varied customer behavior patterns, it would concentrate on the study of major concepts like culture, attitude, motivations which play key role in determining customer’s purchase decision leading to either success or failure depending on the case. Further to which, assignment would seek to formulate a set of recommendations, a new strategy for improvements and action plans to instill a new marketing mix that excites better chances of success for ‘Mother.’(Report, 2007)

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