Contents

• EXECUTIVE SUMMARY
• MARKET SEGMENTATION
• VALUE PROPOSITION
• OPERATION STRATEGY
• PLANNING STRATEGY
• FINANCIAL
• CRITICAL ANALYSIS
• LIST OF REFERENCES USED TO ANALYZE

Description

The business plan is to set up a Bistro & Wine Bar in Springfield with a combination of private equity and private loan. The venture is backed by an experienced person and has chosen one of the best locations, both external location as well as the restaurant property. The model is not very aggressive nor mediocre, and lacks some fundamental clarity as well as focus in terms of market entry strategy and competitive analysis as well as marketing strategy. In a focused analysis process, the business plan has been evaluated both from operational as well as marketing standpoint so that it is understood whether to invest money in such business. The financial forecasting analysis is also done to see in case the venture gives any return at all for a long term period or the forecasting is reasonable at all. It is discovered as a new and feasible business proposition however, the plan needs rework, more focused research and financial modeling.