Abstract 2
Introduction 4
A Word About Company 5
Overview 5
Vision & Mission Statement 5
Product Range 5
Target Market Segment 6
Trends Of The Target Market Segment 7
Characteristics Of The Target Market Segment 7
Micro Environmental Audit 8
Market Dynamics 8
Market Characteristics 9
SWOT Analysis 10
Strengths 11
Weaknesses 11
Opportunities 11
Threats 12
Market Research 12
Conclu.....
