Contents

• 1. Introduction …………………………………………………3
• 2. Analysis ……………………………………………………..5
• 3. Formulation & Implementation of E-Commerce Strategy…..15
• 4. Conclusion …………………………………………………..18
• 5. References …………………………………………………...19

Description

The company in discussion is Wal Mart, a worldwide recognized retail brand for daily grocery and other items of daily use. Wal Mart works in the form of retail stores on different retailing formats across the world. Wal Mart is labeled as the low cost retailer which offers highly subsidized prices to its customers. In US alone, Wal Mart operates in 50 stores on different retailing format. Not just this, the company has its operations in foreign countries of Brazil, Canada, Argentina, UK, Mexico and also works on cash and carry format in developing nations of India and China.
Wal Mart caters to the needs of all types of customers and from all age groups. The products available at Wal Mart range from daily grocery to apparels for daily use. Wal Mart is recognized as discount stores worldwide due to the low cost competitive strategy adopted by Wal Mart. The success of Wal Mart lies in the successful planning, strategy and the organizational processes followed in the company with the development of E-Commerce activity.
The assignment is focused on the importance of e-commerce in the food retailing industry. The advancement in the internet technology has given birth to a completely new economic concept. E-commerce has created a completely different and innovative way of goods exchange regionally as well as globally. Today, E-commerce has been increasingly integrated in the business processes which contribute towards the increasing business functions and profitability. A total of $ 175 billion revenue in US was generated from the retail business alone. This clearly shows the growing importance and the need for the internet generated business.