Contents

• 1. Executive summary 3
• 2. Introduction 3
• 2.1. Services 3
• 3. Environmental scanning 3
• 3.1. Pestle analysis 3
• 3.2. Swot analysis 3
• 4. Competitor’s analysis 3
• 5. Customer analysis 3
• 5.1. Segmentation 3
• 5.2. Targeting and positioning 3
• 6. TWOS analysis 3
• 7. Conclusion 3

Description

The objective behind writing this report is to analyze the marketing scenario of Bio system engineering. Marketing is the central activity among all the functions performed in the organization, because it forms a bridge between the company and the customer. In this report an in depth analysis has been conducted to see the effectiveness of overall functioning of the organization. In this report major stress has been given on the environmental scanning of the entire internal and external factor. This environmental scanning will help the organization in avoiding its mistakes and improve its strengths. This marketing audit will assist in evaluating the overall functioning of the organization.