Contents
This paper answers the following questions on Corporate Communication - - QUESTION 1
- In today’s highly competitive business environment, many corporations practicing a business-to-consumer (B2C) approach believe that high media coverage may improve their corporate image. Discuss how to develop effective media relations programs in a selected leading company. Discuss your answer by focusing on corporate Malaysia.
- [40 marks]
- QUESTION 2
- In today’s business, an antagonist firm can pose a serious threat to a protagonist firm. In this case, it is not easy to win reputation warfare. Using the risk, issues and crisis management model, select an antagonist firm and a protagonist firm. Describe how the protagonist measures its issues or crises which might pose threats to the antagonist’s reputation. Discuss your answer by focusing on corporate communication.
Description
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