Contents
Introduction 3- Tools to examine the financial performance of a firm 3
- Comparative Analysis 4
- Trend analysis 5
- Common size analysis 5
- Financial ratios 6
- Cash Flow Analysis 7
- Fund Flow Analysis 9
- Performance assessment through Corporate Responsibility Report (CSR) 10
- Brand image 10
- Human resource management 11
- Risk management 11
- Strategic position 11
- Real-life Examples 12
- Conclusion 13
- Bibliography 15
Description
This report is based on the following question –
The Annual Financial Statements of an organisation are considered to be the most important source of data in order to evaluate a firm’s performance. However, in the last years, many firms have decided to disseminate corporate social responsibility (CSR) reports. Discuss what tools you have to examine the financial performance of a firm and how the information typically provided in a CSR report can improve your analysis.
