Contents

• Introduction
• Media convergence and acceleration of culture
• Google Instant – the latest tool for cultural acceleration
• Dangers of cultural acceleration
• Conclusion
• References

Description

Proliferation of media has created a new set of parameters of uniform time and space where people residing in diverse and vastly separated locations and time zones are brought within a uniform set of time and space. This is indeed a vast achievement which has been able to break down conventional barriers of time and space and also personal social relations that have so long been considered inviolable. In fact, time can now be actually controlled and can be accelerated or decelerated according to requirement. Thus experience can now be tailor made by either moving fast forward or selecting specific snippets of a natural sequence of events as desired by the receiver of such information (Castells, 2009). Media has transcended the long established limits of time, space and even societal relationships. This has been made possible undoubtedly through vast technological improvement where forms of media have seamlessly coalesced allowing information to be passed on from one form to the other easily. Viewed from a broader perspective, this has led to a unique mingling of cultures across the world.