Contents
- 1. Executive Summary 4
- 2. Company & Business Description 5
- 2.1 Business Name and Address 5
- 2.2 Proprietor’s Name and Contacts 6
- 2.3 Business Form 6
- 2.4. Business Activity 6
- 2.5 Aim 7
- 2.6 Objectives 7
- 2.7 Company Vision 7
- 2.8 Company Mission 8
- 2.9 Key to Success 8
- 3. PEST Analysis 8
- 4. Government Support &Rules and Regulations 11
- 5. Rationale for Launching the Business 12
- 6. Market Size and Growth 13
- 7. Selection of Location with Reasons Thereof 14
- 8. Sales Strategy 15
- 8.1. Sales Forecast 15
- 8.2. Proposed Customers 18
- 9. Competitor Analysis 19
- 9.1 SWOT Analysis 21
- 9.2. Competitive Advantages 23
- 10. Promotional & Advertising Strategy 23
- 11. Pricing Strategy 24
- 12. Key People and Job Functions 24
- 13. Personnel Plan 27
- 14. Financial Plan 28
- 14.1 Forecast Income statement 29
- 14.2 Forecast Balance Sheet 30
- 14.3. Forecast Cash flow Statement 31
- 14.4 Monthly Cash Flow Forecast 32
- 14.5. Financial Highlights 33
- 15. Future Strategy 34
- 16. References 35
- 17. Bibliography 37
Description
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