Contents
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Description
This paper answers the following questions on the case study –
1. Prepare an internal analysis for Alibaba. Your analysis should be in-depth and should include all relevant techniques & models.
2. Prepare an external analysis for Alibaba. Your analysis should be in-depth and should include all relevant techniques & models.
3. Based on the information provided in the case, recommend an international strategy that can be adopted by alibaba.
4. Based on your findings in internal & external analysis, do you think alibaba can sustain its success?
