Contents
Executive Summary 2- Introduction 4
- About The Company 4
- Role of Service in Strategic Marketing 4
- Service Model SERVQUAL 7
- Role of Service in the Organization 10
- Recommendations 11
- Conclusion 12
- References 13
Description
The given study is about presenting a business report to the addressed to the managing director of the Emirates Airline regarding the recondition on the role of the service in the strategic marketing. Service industries are growing now days at a very fast pace and to cope up with the competitive environment companies must need to give focus on the service model using different technologies. Any kind of services include both tangible and intangible services. Thus it is important to give focus on these two parts so as to provide the best services to the customer.
