Contents

• Introduction 3
• Market Situational Analysis 3
• SWOT analysis of Subaru 4
• 5C Analysis 5
• Company 5
• Competitors 6
• Customers 6
• Collaborators 7
• Climate 7
• Segmentation and Targeting a Customer Segment 8
• SMART Objectives 9
• Simple 9
• Measurable 9
• Achievable 9
• Realistic 10
• Timely 10
• Marketing Mix Strategy 11
• Product 11
• Place 12
• Price 12
• Promotion 13
• Implementation 14
• Evaluation and Control 14
• Sales Forecast 15
• Budget 16
• References 17

Description

Marketing strategies of an organization enables it to influence the purchase decisions of the target segment. Organizations have to take in to consideration various aspects to before chalking out a marketing plan and implementing it. The marketing strategy includes analysis of the market situation, which enables analysis of the organizational competencies and the competitor’s offerings, the other external environmental conditions, which can influence the sales of the product such as instability in the political and economic environment. Market situational analysis enables the organization to identify new opportunities and possible threats in the market, identify the changing needs of the customers and identify their competencies to provide the customers with products and services, which can meet their expectations. Marketing strategies based on this analysis enables organizations to use effective advertisement approaches such as social media, television, print media etc. to communicate to the customers about the new value, which theor new products can bring to them. The report includes a marketing plan for Subaru launch its new modes in Oman.