Contents

• Introduction
• Marketing mix
• Completion
• Customer focus
• Market growth
• Strategic marketing
• Conclusion
• Bibliography

Description

Beverage industry is becoming extremely competitive and hence the industry players must understand the basics and details of five metrics that govern the industry. If you know the metrics well, it will guide you to take fruitful decisions, both at the investment and operational level. It also helps to take budget allocation decisions and to see whether the decisions are really effective and working. Dave Reibstein (2006) has rightly pointed out that when your investment is worth in billions, you must know the ways to get the maximum returns. The five metrics which play an important factor in running of the software beverage industry are marketing mix, competition, customer focus, market growth and strategic marketing. This research analyzes the marketing decision in context to Pepsi which is well renowned beverage brand worldwide.