Contents
This report is based on the following requirement - - Your task is to identify a Branded Mobile Phone Network Provider and then analyse, evaluate and prepare an individual report addressing the following issues -
- Part 1 -
- Using appropriate sources, identify their existing marketing strategy and their value creation process.
- Research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy.
- Part 2 -
- Using appropriate theories, suggest alternative strategic approach for increasing their market share, profitability and long term value creation.
Description
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