Contents

• Introduction 2
• Strategic position 2
• PEST 2
• SWOT 4
• Resources 5
• Five-Forces Analysis 5
• Key strategic Issues and their Impact 6
• Strategic Options 7
• Conclusion 8
• References 9
• Appendix 11
• Appendix 1 11
• Appendix 2 11
• Appendix 3 12

Description

This assignment is based on the following requirement –
Your report based on the allocated case study should have the following compulsory elements:
1. Critically evaluate the current strategic position (environment + resources and capabilities) of the case study organisation and critically discuss the basis and sustainability of its competitive advantage.
2. Critically discuss the key strategic issues presented in the case study and their impact on the success of organisational strategy of the case study organisation over the long term.
3. Develop a range of suggestions of how these issues need to be addressed giving considerations for rationale, impact, timescale and ownership within the organisation.