Contents
1. Introduction…………………………………………………………………….3- 2. PESTLE Analysis of Coles.....…………………………………………………4
- 3. SWOT Analysis of Coles………………………………………………………...6
- 4. Porter’s Five Forces Model……………………………………………………..8
- 5. Business Environment………………………………………………………….9
- 6. Value Chain Network of Coles………………………………………………10
- 7. Core Competencies of Coles …………………………………………………11
- 8. Core Values of Coles……………………………………………………………12
- 9. Resources Capabilities………………………………………………………...12
- 10. Sources of Efficiency……………………………………………………………13
- 11. Conclusion…………………………………………………………………….14
- 12. References……………………………………………………………………..15
Description
The report is a strategic analysis of Cole which critically analyses the position of Cole in supermarket industry in Australia. With the growing demand for organic products, supermarkets are the buzzword in Australian business scenario which is dominated by Cole and Woolworth. The increasing demand for organic products which increased by 0.6% in February 2011 has widened the scope for supermarkets in Australia and to understand the strategic position of Cole in the industry.
The report analyzes the strategic position of Cole and where it stands in Australian supermarket industry. In order to conduct analysis, various analytical tools have been used to analyze internal and external environment surrounding the supermarket. The report analyzes strategic position of Cole in the industry, analytical tools such a SWOT analysis, Pestle analysis, Porters five forces model have been used to analyze strategic position of Cole in the industry. The later half of report highlights on analysis of sources of efficiency, resources, core competencies and integrated value chain network clearly portrays the fact that Cole is one of the largest supermarkets in Australia.
