Contents
Introduction 3- ‘I am Worth It’ Campaign 4
- Marketing communication Plan (SOSTAC – L’Oréal) 5
- Situation analysis – Where are we now? 6
- Objectives – Where do we want to get to? 6
- Strategy – How are we going to get there? 7
- Tactics – How do we implement the strategy? 7
- Actions – Who is going to do what and when? 8
- Control – How can we control, measure and develop the process? 8
- Critical Evaluation of the campaign 9
- Future recommendations 11
- References 13
Description
This paper provides solution to the below questions on the ‘You are worth it’ campaign of Loreal –
Description : 1.description of the campaign based on the six key elements of the marketing communication plan.(SOSTOC)
2.Critical evaluation of the campain(based on the communication theory,competitors,target audience requirement)
3.Development of the future recommendations.(base on the description and the evaluation to recommend to improve the campaign)
