Contents

• Introduction 3
• Analysis of the Internal Environment 3
• Resources 4
• Capabilities 5
• Distinctive Competencies 5
• Competitive Advantage 6
• Analysis of the External Environments 7
• PESTLE Analysis for Indonesia 7
• Political 7
• Economical 8
• Social 8
• Technological 8
• Legal 9
• Environmental 9
• Contemporary Macro Environmental Trends 9
• Analysis of Industry Environment 10
• Porter’s Five Forces 10
• Threat of New Entrants 10
• Threat of Substitutes 11
• Bargaining Power of buyer 11
• Bargaining Power of Suppliers 12
• Degree of Rivalry 12
• Recommended Strategic Direction 13
• Business Strategies 13
• Corporate Strategies 16
• Conclusion 18
• References 19

Description

The purpose of this report is to analyze the various external and internal factors which can have an impact on the business of Garuda Indonesia Airlines, the national carrier of Indonesia. The report discussed the strategic analysis tools, PESTLE and Porters Five Forces model to analyze the macro environmental and industry impact on the airlines business. The report further talked about the existing and recommended business and corporate strategies to gain competitive advantage.