Executive Summary 4
Introduction: 5
General market Trends: 5
Postulates of this report: 5
Marketing statement: 5
Situation analysis: 6
Internal environment: 6
Financial situation: 6
Non-financial situation: 7
Overreaching business strategy: strategies above business gains 7
Take care of employees: 7
Channels: 7
External environment: 8
Australia contemporary market situation: 8
Compet.....