Contents

• Introduction 3
• Objectives of the study 3
• An overview about Lulu, Carrefour and Sultan Centre of Oman 3
• Analysis 4
• Recommendation 8
• Conclusion 11
• References 13

Description

This report is based on the following requirement -
Scenario:
The Public Authority for Consumer Protection (PACP) of Oman has recently received numerous complaints from customers regarding high prices, low quality of various products, selling expired products, not delivering goods on schedule, poor customer services, etc., of many super/hyper markets in Muscat. A number of customers have approached the PACP via telephone calls, e-mails and even visited the PACP head office in Azaiba, to file their complaints.
The Public Authority for Consumer Protection strongly believes that providing efficient, transparent and satisfactory service to the consumers can create a healthy and a prosperous consumer market (PACP website). Therefore, it strives to protect consumer rights and promote awareness, which require monitoring and taking necessary measures to provide the customers access to the basic information of the quality of products, services, and facilities these super/hyper markets offer to their potential customers. The authority has planned to compare and contrast various services offered by these markets and publish the report in the newspapers, on PACP website, and on public places to help customers take their purchasing decisions prior to visiting any particular super/hyper market for any particular product. The authority believes that the publication of such comparisons will serve as an effective check-and-balance on these markets to provide better customer service, competitive prices, and the best quality products to customers.
Task:
PACP has appointed you as a Principal Investigator (PI) to produce a 2000 word business report entitled; "A comparative Study of Hyper Markets; Carrefour, Lulu, and Sultan Centre" by drawing a comparison among Carrefour (Al-Quram), Lulu (Darsait Branch), and Sultan Centre (Al-Quram Branch) as a first step of their plan based on the categories given below. The Chairman of PACP, Dr. Salim Khamis Al-Busaidi, has asked for this report.