Contents
Introduction 3- Company Background 3
- Discussion on the concept of Value chain analysis 4
- Primary activities in a value chain 4
- Support Activities 5
- Purpose & Weakness of Value Chain Analysis 6
- Value chain analysis of Carrefour 6
- Primary activities of Carrefour 6
- Inbound logistics 7
- Manufacturing 7
- Outbound logistics 7
- Marketing and sales 7
- Services 8
- Support activities 8
- Procurement 8
- Technological development 8
- Human resource management 9
- Firm infrastructure 9
- Achieving competitive advantage through the value chain of the company 9
- Recommendations 10
- Conclusions 11
- Bibliography 12
Description
In this paper an attempt has been made to analyze the value chain of one of the leading retail chains store of Carrefour. The objective of the paper is to understand the way in which the value chain of the company is helping in the global operations and achieving the competitive edge in the market. For a global organization the value chain analysis helps in recognizing the strategic advantages as well as drawbacks of the company to achieve success.
