Contents

• This report is based on the following requirement -
• Assignment is specifically concerned with the development and sustainability of an organisational culture to promote and support creativity and innovation across the group and organisational levels of analysis.
• You are required to critically evaluate group and organisational levelsupport for creativity and innovation in the context of your workplace, firstly through application of climate models and secondly through a consideration of the role of creative leadership and creative Human Resource Management and Development in promoting creative and innovative behaviour, which is qualitatively difference to productivity and performance.
• You will then need to demonstrate a systematic understanding and critical appreciation of the process of creativity and innovation drawing on contemporary theories to support your evaluation and synthesis.
• You will develop a plan to promote creativity and innovation in the context of your work organisation supported by contemporary quality academic perspectives. You will need to include an in-depth literature review critically evaluating alternative contemporary perspectives in order to draw meaningful conclusions and develop feasible recommendations.
• You will present your analysis and plan in report format of approximately 1500 words excluding references and appendices.

Description

In today’s world the importance of creating and executing a new idea is useful for any organization and company as it leads to a rapid development and expansion of productivity and profitability of the firm. But there are certain barriers to this path, like, lack of adequate funds, insufficient number of staffs and employees, ego-centric behavior of the workforce, fear of failure, lack of proper environment etc. The report analyses the theoretical concepts which shows that a banking environment too faces these kinds of obstacles. National Bank of Oman (NBO) recognizes that in spite of these barriers, creativity and innovation must move on. So the authority generated and translated some innovative ideas in their field in the form of ‘Ibtikar’, Internet banking, Mobile app facility etc. The report concludes with the fact that creativity and innovation helps an organization to enjoy competitive advantage and maintain its sustainability. It also recommends some suggestions which may help in exploring operations of NBO.